Secoya Crystallization Technology

CASE STUDY:

SECOYA Crystallization Technology

How we helped Secoya Technologies gain awareness and generate leads for its breakthrough crystallization technology

About the technology

Unlike any alternative process, the Secoya crystallization technology is based on the precise control of spontaneous nucleation through the use of millifluidic tubular reactors upon cooling and different antisolvent addition possibilities.

Thanks to its range of equipment this technology can be seamlessly scaled-up from lab scale to production scale

Key Advantages

Fast and Easy Setup of Parameters
Easy Control of Size and Particle Distribution
Seamless Scale-up from Lab to Pilot Plant with the SCT-PILOT

The challenges

Crystallization is a process that allows for the formation and purification of many active pharmaceutical ingredients (APIs), generating solid particles with the desired morphology (crystals). Here Secoya Technologies suggested an innovative process tackling standard processes common pain points.

SCT technology awareness

Challenge number one: Ensuring SCT’s online visibility and finding the best channels to reach a specific target audience.

SCT-LAB equipment
go-to-market

While gaining awareness, Secoya had to introduce the second, improved version of its lab instrument.

New technology consideration

Turning prospects from interest to consideration is even more challenging in a highly conservative segment like pharmaceuticals.

How did Biopharmak help Secoya Technologies?

To overcome these challenges, we decided to implement a 360° approach by combining in-person events, online visibility, search engine advertising, brochures and digital events such as webinars.

Organizing a two-day event gathering 35 delegates with conferences and hands-on sessions.

Developing a complete online presence, including landing pages, search engine advertisements, lead forms, social media, 3D videos, and more…

Creating and producing technical support materials (e.g., 2D motion graphics, brochures, presentations) to demonstrate the benefits of the technology.