Digital MarketingDigital marketing unlike traditional marketing puts the customer at the heart of its strategy. Nowadays, the multitude of digital tools and their possibilities are almost endless. In a few clicks, companies have access to a significant amount of information on the target they wish to reach. Whether it’s to make a brand and product known, or to acquire new prospects, these same tools also allow you to get in touch and communicate with this target. Faced with a multitude of its tools and their capabilities, it is important to establish a strategic plan so as not to get lost in this maze of possibilities. Knowing who you want to address, the habits of the audience(s) and what you expect as a reaction from them, are all questions that allow you to set up the main steps of your marketing plan and with it, the digital actions that require it.