Mastering Google Tools: Essential Training for Marketers
This training is specifically designed to help marketers properly implement Google Tools to enhance their strategies.
Enhance your marketing strategy by mastering Google tools in just 1 day
How can we improve the customer journey to get more leads?
How many visitors will download our latest application note?
What are the most frequently searched keywords that lead people to our website?
What is the best way to promote our webinar to our target audience?
What type of content generates the highest engagement rate?
Like you, marketing experts need to answer these questions to drive their strategy. This tailored training will provide marketers with the knowledge they need to master Google Tools and find the answers.
OBJECTIVES
1) Unlock the power of data insights
Use and connect the Google tools to enable the collection of key insights about your website visitors:
- Which channel brought them to the website
- Which search terms were used
- When and do they come back
- Which content was downloaded
- From where are they visiting
2) Connecting the data
Google offers a great suite of free tools to track visitor and advertising data, but we noticed 78% marketers had not made the bridge between the tools.
Two things are certain when you don’t bridge the gap:
- You are missing out on the key insights that turn a lead into a customer
- Your budget is trying to fill this gap but without success
3) Track what is relevant to your business
The out-of-the-box setup for all Google tools provides only the mere basics. We know that every business has its unique A to B customer journey, from discovery towards buying. And this journey is neither straightforward nor quick.
There exists a whole journey in the middle of A and B, and it is called the “Messy Middle”. With our approach, you will know every step of the journey and where it comes from.
1 day course (max 10 people)
What you will learn:
- How to configure Google products to ensure success and understand their roles in the Marketing Funnel.
- How to move beyond default settings to gain deeper insights and more actionable outcomes.
- How to connect Google tools, enabling seamless data flow and the passing of key customer data for informed data-driven decisions.
- How to analyse your own Analytics setup and how to set it up for success.
Our next workshops (EN) :
- 4th October | Louvain-La-Neuve
- 11th October | Brussels
- 8th November | Antwerp
Price: 395€ (launch offer)
(excl. VAT) per person
Personalised In-depth Analytical setup review: - from 800€
A dedicated 1:1 session to analyse and set up your current Analytics system. We will identify any gaps, bridge the Google products together and enable your analytics system for success.
We will challenge your perceived user journey and customise your Analytics setup for monitoring and reporting to give you an insight into whether your users actually perform the expected journey.
Together we will:
- define key audiences for your business
- setup your key conversions
- lowering your advertising spending and focusing it where it is certain to bring results
- Analyze the competition and how their paid marketing efforts compete against yours.
Why Data Insights Matter?
In today’s competitive landscape, data is the key to staying ahead of the curve. By leveraging the insights provided by Google Analytics, Google Ads, and Google Tag Manager, you can:
- Understand your audience better and tailor your marketing efforts to their needs.
- Optimise your campaigns in real-time to maximise ROI.
- Make data-driven decisions that fuel business growth and success.
Get Started Today
Do you need help to setup your Marketing data analytics or you are ready to unlock the full potential of your existing data? Sign up now to start your journey towards data-driven excellence with Google Products.
Why Should You Attend?
Data-driven, hungry professionals like us who are busy managing their latest campaigns and attending events. Very often, you have so much on your plate that it seems we need to keep running forward. Sometimes however we need to have a birds eye view on the journey ahead, and Google products offer you to see whether the actual Customer journey from discovery to purchase matches up with the map of your customer.
FAQ
Are the Google tools free?
Yes, the majority of the tools are free. Setting up Google ads is free but to run ads you will require a budget.
Can we discuss my analytics setup during the training?
During the training we will look at a few different case studies explaining how they are setup. If you wish you can submit your Analytics account and we can dive into it on the spot.
What will I learn from the workshops?
The workshops are broken down into two key parts:
- Theoretical part
- Practical part
In the theoretical part we will dive into the idea behind all the tools and how they work from high level to detailed. In the practical part we will explore a few cases and their analytics setups. We will connect the different tools together and setup some key conversions. In some cases we can into your own setup and enhance it further.
Do you also respond to public tenders?
By responding to public tender, our team is ready to collaborate on large-scale projects and deliver impactful results that benefit public health and the scientific community.
Do you offer group discounts?
If you want to join with your team we can give a 25% discount.
What does the training include:
- A meeting room in one of the specified locations.
- Coffee and Lunch
- We will provide notepads too.
What is your payment process?
After confirming your training session we will send you an invoice. Your registration is validated once the transfer is made.
What is your cancelation policy?
We are not able to offer full refunds. If you are unable to attend due to unforeseen circumstances on the day we will save you a spot for the next training or will make a virtual access for you during the workshop. A full refund is only possible if you request cancellation 24 hrs after approving your spot for the workshop.
Why choose us?
At BioPharmark, we understand that data is key to making smart marketing decisions. We are a team of experts with 50 years of combined expertise, who help biotech companies excel at their marketing mix, especially in the areas of: creative and content, website SEO, analytics, events and beyond.
